B2B PR Writing: 10 Ways To Land More Pitches


This guide is 10 essential elements to keep in mind when compiling your earned media placements, whether you are rewriting from scratch or reworking existing content. If you plan to rededicate a blog or article to another publication, you will need to rewrite much of the blog beforehand to appeal to the readership of those publications (more on that later).  

When you sell a product, a sales pitch is your chance to dispel the potential belief in the product. A good sales pitch shows you the right way to a profitable sale. You are the North Star directing your process to get your pitch accepted. If you’re skeptical about your efforts, hire a B2B marketing agency to do the work for you.

When you talk to your prospective customer, you do not start the pitch by talking about yourself, your product or your company. Instead, refer to conversations you have had and show your perspective that you remember them and remind them that you understand their problems. In a sales pitch, you assure the prospect of the benefits they will enjoy when they buy the product. 

When you send a pitch email, use five or six words in the subject line to get the most readings and increase engagement. When you follow your media pitch with 2 emails, you do a lot to send dynamic signals to the media, such as customer successes, CSS product updates, and highlights of recent wins, awards, and accolades.  

Remember to test headlines to improve the chances that people are open to reading your entire tone of voice. Now that you have people reading your tone of voice, let’s look at a few ways to captivate them. Remember that if you want to stand out from the crowd, you have to put your best foot forward if you want to shape your media space.  

A media pitch is a short, concise message that is sent to journalists, editors, influencers and reporters with the main objective of obtaining press coverage. The secret to generating media attention for your business is to tell something compelling. To help you with this, we have compiled 17 crowdsourced tips on how to write a successful media pitch and PR briefing.  

Media Pitching provides an excellent opportunity for brands to raise awareness and raise awareness of their products and services. Rather than emailing media pitches, today pitching can be done over phone and social media enabling people to reach journalists and influencers through their social media platforms.  

According to a recent report, 57% of the top publishers receive between 50 and 500 pitches per week. A total of 96% of journalists (48%) say they would like to receive pitches by e-mail while only 10% (5%) would be open to pitches via social media platforms such as Twitter and LinkedIn. Meanwhile, a total of 45% (50-90%) of journalists said they would accept pitches and include them in their written articles.  

While the majority of top journalists (73%) are not worried about trying to reach inbox zero, just over half of them use archiving and identification systems for sites they find interesting. When we look at the coverage, we found that 60% of the top journalists write stories that focus on people, while 24% report on products. Among journalists, 24% (48 journalists) said that the most important subject line should be taken into account when opening a pitch, and 19% (38%) believe that data is important enough to be included in a pitch.  

While 92% of trade journalists want to receive pitches via email, only one in 13 journalists opens pitches on social media. Journalists receive thousands of emails and audio recordings every day, but do not take the time to consider yours because more information is not easily accessible. This requires journalists to search for more information themselves, increasing the likelihood of misinformation in print media or journalists stumbling across the wrong website.  

In the field of B2B public relations, it is difficult to find a journalist who will even open your email, let alone report your story. This is not a gift, and many hard news writers do not accept gifts because of journalistic integrity, but the offer gives them an opportunity to experience the service, product or company you envision before they tell it themselves.  

As the number of redundancies continues to decline, journalists are struggling to keep up with the frantic pace of modern media. Our primary goal as PR experts is to ensure media coverage for our clients, and with technological advances this year and the 24-hour news cycle, media representatives are busier than ever. For every journalist, there are six PR professionals who send up to 300 e-mails a day.  

As a result, sellers no longer have the luxury of hours of presentations aimed at selling a particular product or service. Instead, a good sales pitch must convey the intended message convincingly. When you get an hour-long sales call, you have to rethink.  

There is no silver bullet for mastering the art of cutting a pitch, but there are a few methods that can help attract media attention and achieve successful results. If you’re trying to ensure effective coverage for a customer, a generic, impersonated pitch won’t get you very far. Learning the skills of pitching and finding the right contacts is part of the practice.  

Pitching is an integral part of PR, but surprisingly many professionals don’t know how to do it successfully. Make sure the B2B marketing agency you hire has a skilled team for the job. 

You wonder why a certain journalist never does a briefing. Not only is pitching ineffective, it can also land professionals in today’s bad pitches of social media and blogs, which can lead to journalists blocking you or blacklisting you.  

In search of best pitching advice, I attended a few seminars on the subject and compiled a list of what media people consider the most important parts of a pitch. We also shared our proven 7-step formula for writing a winning sales call, and it takes less than 10 minutes. This tool makes it easy to measure the effectiveness of your sales call.  

When writing a sales pitch, it is important to include references and case studies that include statistics and figures that demonstrate the success of your product or service. With statistics in mind, your pitch must be full of facts and statistics to back up your claims. If you have a pitch that addresses “problems” of your buyers, shows your products or services, or offers a solution, defend it with facts or statistics to support your claim. Make sure your B2B marketing agency is well-acquainted with your traget prospects and clients.