Podcasts may be a relatively older type of syndicated content at this point – but their popularity has been on the rise of late. In fact, they have started to become a very attractive type of content for marketing as well.

On the whole, podcasts are relatively easy to produce and you really just need to be able to record audio in some way. However, if you want your podcasts to sound impressive and resonate with listeners, there are a few tips that you should take to heart:

• Use a good microphone and a pop shield

The quality of the audio that you record is very important to your podcast and a good microphone will make a world of difference. It doesn’t have to be a professional studio microphone, but it should be a decent external microphone at very least.

On top of that, you should try to use a pop shield as well to minimize ‘pop’ and ‘thump’ sounds in the audio that you record. It will make your podcast as a whole sound a lot more professional, and much, much clearer.

• Keep yourself on a topic as much as possible

Try to make sure that you stick to the topic of your podcast, and don’t ramble off into the uncharted (and unrelated) territory. That can distract your listeners, and make them less engaged.

Not only should you have a rough plan for your podcast, but you should have a series of talking points (in order) that you want to cover. It may help to print out (or write down) that list and place it in front of you at all times so that you can glance at it and make sure you’re on the right track.

• Inject personality into your podcasts

A big part of the appeal of podcasts is that they allow you to connect with your listeners more directly and essentially make them feel like you’re talking to them. For that to happen you need to inject some personality into your podcasts and let them get to know you a bit.

One popular way to start adding personality is to kick off each podcast by greeting your viewers. Aside from that, you should try to convey your passion and enthusiasm for the topic, and maybe even blend in some humour if there is the opportunity for it.

As mentioned before actually recording the podcast should be easy enough with the right tools. For example, you could use Movavi Screen Recorder to capture the audio, and you could even record streaming audio with it if you need to. It will help to also have an editor that you can use to tidy up your podcast and ensure its quality is good before you upload it.

Overall you should be able to produce impressive podcasts without too much difficulty using the tips listed above. Make no mistake there are other improvements that you may want to make as well – but starting with these tips should help you to see quick and convincing results.